Music Marketing for the DIY musician \ Bobby Borg
Material type:
TextPublisher: London : Roeman & Littlefield 2020 Edition: 2Description: 423 pContent type: - texto
- no mediado
- volumen
- 9781538133200
- 780 B7321
| Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode | |
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Biblioteca UHEMISFERIOS MÚSICA | 780 B7321 (Browse shelf(Opens below)) | Ej.1 | Available | Acervo General de Libros | 25283 |
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1. Foreword by Tony van Veen 2. Welcome New and Old Readers! Here´s What´s New 3. Preface 4. Acknowledgments 5. 1. An overview of the complete DIY marketing process: Creating and Excecuting a Plan of Attack in a Nutshell 6. 2. Describe your company´s vision: Identifying your musicas purpose and setting your career on course 7. 3. Identify profitable opportunities or ´needs´: Conducting a SWOT analyisis 8. 4. Analyze your costumers: Identifying, segmenting, and targeting your market 9. 5. Learn from ypour competitors: Conducting a Competitor analysis 10. 6. Demo your products and services: Getting Feedback before commiting your valuable resources 11. 7. Set your marketing plan goals: Using the SMART model 12. 8. Develop your company´s brand strategy: Creating the Right identity for your company and its people 13. 9. Develop a brand strategy for your products/services: Achieving the desire image for your tours, records, merch and more 14. 10. Finalize your products and services for the marketplace: Delivering on the promise of your band 15. 11. Devise a pricing strategy: Reinforcing your brand imagine and generating revenue and Awareness 16. 12. Establish a place strategy, part 1: Booking live-performance sets and distributing records 17. 13. Establish a place strategy, part 2: Distributing your merch and songs effectively for sale and/or license 18. 14. Formulate a promotion strategy, part 1: Winning over fans via publicity and paid advertising 19. 15. Formulate a promotion strategy, part 2: Using internet, word of mouth, and guerrilla marketing to get customers 20. 16. Formulate a promotion strategy, part 3: Winning over fans via Radio Play and creative sponsorships 21. 17. Formulate a promotion strategy, part 4: Utilizing direct marketing, personal selling, and sales promotions to get fans 22. 18. Prepare a measuring strategy: Tracking, analyzing, and adjusting your marketing campaingn 23. 19. Assemble your marketing plan of attack: Presenting your business and marketing ideas effectively 24. 20. Execute your marketing plan effectively: Adopting the right policies that get your company results 25. 21. Continue to learn about marketing: Strengthening your marketing muscles with 20 excercises 26. 22. Prepare for the future: 2025 and Beyond: Marketing projections and tips from the pros
Do it yourself and succeed! More and more artists are taking advantage of new technologies to try and build successful careers. But in this expanding competitive marketplace, serious do-it-yourself musicians need structured advice more than ever. In Music Marketing for the DIY Musician, veteran musician and industry insider Bobby Borg presents a strategic, step-by-step guide to producing a fully customized, low-budget plan of attack for marketing one’s music.Presented in a conversational tone, this indispensable guide reveals the complete marketing process using the same fundamental concepts embraced by top innovative companies, while always encouraging musicians to find their creative niche and uphold their artistic vision. The objective is to help artists take greater control of their own destinies while saving money and time in attracting the full attention of top music industry professionals. It’s ultimately about making music that matters, and music that gets heard!
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