Tidd, Joe <br/><br/>
Managing Innovation \ Integrating technological, market and organizational change \ Joe Tidd \ John Bessant 

 - 7 
 - 594 p. 
<br/><br/>1. About the authors 2. Preface to the Seventh Edition 3. How to use this book: Key Features 4. Innovation - What It Is and Why It Matters 5. DigitaliIs different? 6. Innovation as a Core Business Process 7. Developing an innovation strategy 8. Building the Inovative organization 9. Sources of innovation 10. Search strategies for innovation 11. Innovation networks 12. Dealing with uncertainty 13. Creating new products and services 14. Exploiting open innovation and collaboration 15. Promoting entrepreneurship and New Ventures 16. Capturing th business value of innovation 17. Creating Social Value 18. Capturing learning from innovation 19. Index 
<br/><br/><br/>Inglés 
<br/><br/><label>ISBN: </label>9781119713302 
<br/><br/><label>Subjects--Personal Names: </label><br/>Bessant, John
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING<br/>INNOVACIÓN
<br/><br/><label>Dewey Class. No.: </label>658.514 T558