TY  - BOOK
AU  - Tidd,Joe
TI  - Managing Innovation \ Integrating technological, market and organizational change \ Joe Tidd \ John Bessant
SN  - 9781119713302
U1  - 658.514 T558 
CY  - Hoboken
PB  - Wiley 2021
KW  - Bessant, John
KW  - MARKETING
KW  - INNOVACIÓN
N1  - 1. About the authors 2. Preface to the Seventh Edition 3. How to use this book: Key Features 4. Innovation - What It Is and Why It Matters 5. DigitaliIs different? 6. Innovation as a Core Business Process 7. Developing an innovation strategy 8. Building the Inovative organization 9. Sources of innovation 10. Search strategies for innovation 11. Innovation networks 12. Dealing with uncertainty 13. Creating new products and services 14. Exploiting open innovation and collaboration 15. Promoting entrepreneurship and New Ventures 16. Capturing th business value of innovation 17. Creating Social Value 18. Capturing learning from innovation 19. Index
ER  -