TY  - BOOK
AU  - Kingsnorth,Simon
TI  - Digital Marketing Strategy / 
SN  - 978 1 3986 0597 8
U1  - 658.872 3
PY  - 2022///
CY  - London
PB  - Kongan Page
KW  - MARKETING DIGITAL
KW  - ESTRATEGIAS DE MARKETING
N1  - 1. About the author 2. About the contributors 3. Introductions: How will this book transform your digital marketing strategy? 4. Part One. Knowing your business objetives and your customer 5. Part Two. Intefrating digital change inyo your wider organization 6. Part Three. Using channel strategy to reach your customers 7. Part Four. Conversion, retention and measurement 8. Part Five. Tailoring your final digital marketing strategy
N2  - Optimize your digital channels and ensure your marketing strategy aligns with business objectives, with this second edition of the bestselling guide to digital marketing - recommended by the Chartered Institute of Marketing.There is no shortage of digital marketing resources yet finding a book that covers all disciplines can be a challenge. This essential and highly readable book provides an accessible, step-by-step framework to the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives.Now featuring cutting edge updates on social media, SEO, content marketing, user experience and customer loyalty, Digital Marketing Strategy is an ideal road map for navigating:-Marketing automation, personalization, messaging and email-Online and offline integration-The power of technologies, such as AI-New data protection and privacy strategiesAccompanied by downloadable practical implementation guides spanning SEO, paid-search, email, lead-generation and more, Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a winning digital marketing strategy for measurable, optimized results. It is an essential guide for any marketer to build an effective and practical digital strategy
ER  -