Grunig, James <br/><br/>
Managing Public Relations James Grunig Todd Hunt 

 - 549 p. 
<br/><br/>I: The nature of public relationsII: Principles of public relations managementIII: Managing public relations programsIV: Managing public relations techniques 
<br/><br/><br/>Ingles 
<br/><br/><label>ISBN: </label>0030583373 
<br/><br/><label>Subjects--Topical Terms: </label><br/>PUBLICIDAD
<br/><br/><label>Dewey Class. No.: </label>659.11 G926