| 000 | 01428nam a22002891i 4500 | ||
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| 001 | UHEM-94269 | ||
| 003 | UHEM | ||
| 005 | 20240617221457.0 | ||
| 008 | 240616s ||||gr|||| 00| | d | ||
| 020 | _a9781119713302 | ||
| 040 |
_aUHEM _bspa _cUHEM _dUHEM _erda |
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| 082 | 0 | 4 | _a658.514 T558 |
| 100 | 1 | _aTidd, Joe | |
| 245 | 1 | 0 | _aManaging Innovation \ Integrating technological, market and organizational change \ Joe Tidd \ John Bessant |
| 250 | _a7 | ||
| 264 | 3 | 1 |
_aHoboken : _bWiley 2021 |
| 300 | _a594 p. | ||
| 336 |
_2rdacontent _atexto _btxt |
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| 337 |
_2rdamedia _ano mediado _bn |
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| 338 |
_2rdacarrier _avolumen _bnc |
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| 505 | 0 | _a1. About the authors 2. Preface to the Seventh Edition 3. How to use this book: Key Features 4. Innovation - What It Is and Why It Matters 5. DigitaliIs different? 6. Innovation as a Core Business Process 7. Developing an innovation strategy 8. Building the Inovative organization 9. Sources of innovation 10. Search strategies for innovation 11. Innovation networks 12. Dealing with uncertainty 13. Creating new products and services 14. Exploiting open innovation and collaboration 15. Promoting entrepreneurship and New Ventures 16. Capturing th business value of innovation 17. Creating Social Value 18. Capturing learning from innovation 19. Index | |
| 546 | _aInglés | ||
| 600 | 1 | 4 | _aBessant, John |
| 650 | 1 | 4 | _aMARKETING |
| 650 | 1 | 4 | _aINNOVACIÓN |
| 942 |
_2ddc _cBK |
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| 999 |
_c20427 _d20427 |
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